The Challenges of Driving a Data-Driven Culture
What I learned trying to move 574 people toward data fluency — why building great data infrastructure is the easy part, and why the hardest problems have nothing to do with code.
Technical writing on data engineering, pipelines, analytics, and the occasional creative data project.
What I learned trying to move 574 people toward data fluency — why building great data infrastructure is the easy part, and why the hardest problems have nothing to do with code.
A retrospective on building a full Data Mesh environment at MercadoLibre's Internal Systems, migrating 6+ pipelines to production, and planting the seeds of a data-driven culture initiative.
Why I chose a 10-minute rolling window for emotion smoothing — and the trade-offs between noise reduction and temporal precision
Why I deprecated an AI chatbot that technically worked — a lesson in knowing when the right technical solution isn't the right product solution
How I improved subtitle file quality for emotion analysis through systematic validation and iterative improvement.
A deep dive into the multilingual emotion analysis behind Spiriteddata — using HuggingFace transformers to decode the emotional DNA of Miyazaki's masterpieces across 5 languages.
How I built a transformation layer for the Spiriteddata project using dbt-core and DuckDB — featuring emotion analysis, knowledge graph edges, and data quality validation.
How I went from IT support to senior data engineer at Latin America's largest tech company — and why the unconventional path matters
How AI collaboration saved ~60 hours building a vulnerability management pipeline — with time savings breakdown and estimated financial impact based on hourly rates
From support assistant to senior data engineer — what over a decade at Latin America's largest tech company taught me about building data systems that actually matter
How I built a BigQuery data pipeline for our security team's vulnerability management system — transforming operational data into self-service analytics using medallion architecture